1
Paid spend wasted on visitors who leave without a single interaction
– wasted per month
Based on your estimated ad spend: –
Estimated from public data - drag to your actual figure.
Cost per paid click: –
Drag to your actual average CPC - the spend estimate follows.
1
How far visitors get before they leave
Left without a single interaction
Showed some product interest
Showed clear buying intent
The are the group Ami engages first.
3
4
£0
2
3
What winning them back is worth
The same workings as ever - adjust any figure on the call and everything recomputes.
The total cost of doing nothing
Wasted ad spend
Revenue walking out
Every month
That's the size of the leak, not a promise - nobody recovers all of it. The is already capped to the measured 16-22% loss-rate cut.
3
- ✓
- ✓
- ✓
4
✓
✓
✓
✓
✓